DRSR Journal

S.no	Article Details	Pg.no
1	Title A study on perception and selection of life insurance product: with special reference to kottayam District Authors Shibu Thankachan Research Scholar, Department of Business Administration, Annamalai University, Annamalainagar Dr.V Balaji Assistant Professor, Department of Business Administration, Annamalai University, Annamalainagar- 608002.	1-10
2	Title A STUDY ON FOREIGN CELEBRITIES ADVERTISEMENTS WITH REFERENCE TO FAST MOVING CONSUMER GOODS Authors Dr.T.RAJAMOHAN Assistant Professor and HOD of Business Administration, Government College for Women, Sivagangai.	11-17
3	Title A STUDY ON EMPLOYEE MORALE WITH SPECIAL REFERENCE TO NEYCER INDIA LTD, VADALUR Authors Dr. S. DEVI M.A., M.Phil., M.B.A., Ph.D Principal, Jawaharlal Nehru College for Women Pali – Ulundurpet, Kallakurichi (Dist.) Tamil Nadu. Dr. J. KANNADHASAN M.B.A., M.Phil., Ph.D. Asst. Professor, Dept. of business administration, Jawaharlal Nehru College for Women, Ulundurpet, Kallakurichi (Dist.) Tamil Nadu.	18-30
4	Title Integrated Digital Marketing Strategies for Business Promotions Authors Dr. R. Karthikeyan Assistant Professor of commerce Governent Arts College for Women, Nilakottai	31-38
5	Title SELF AWARENESS AS THE PRIME SKILL FOR BRIDGING THE GAP Authors Dr. G.LATHA Associate Professor Department of Business Administration Annamalai University	39-43
6	Title A STUDY ON THE EFFECT OF DIGITAL MARKETING ON CUSTOMER RELATIONSHIP Authors NISHANTA KUMAR \| Research Scholar, Annamalai University Dr. A. Gopinath \| Assistant Professor, P G and Research, Department of Business Administration, Government Arts College, Paramakudi, Tamil Nadu, India	44-50
7	Title PRIORITIZING THE DETERMINANTS OF ORGANIZATIONAL EFFECTIVENESS: A GREY APPROACH Authors Ramalakshmi N PHD Research Scholar, Annamalai University, Chidambaram, India Dr. Gomathi Shankar Kandappan Assistant Professor and Research Supervisor, Department of Business Administration, (On Deputation-Annamalai University) Government Arts College, Paramakudi	51-61
8	Title ATTRIBUTES INFLUENCING CONSUMERS VISITING MALLS IN BANGALORE Authors Prof. Vijayamala S Yakri Assistant Professor, Krupanidhi group of Institutions, Bangalore Prof. Ramalakshmi V Associate Professor, Krupanidhi group of Institutions, Bangalore	62-73
9	Title Airport Service Quality; ‘Passenger Perceived Service Quality Measurement - Questionnaire framing components’. Authors Dr. R. Anand Associate Professor, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu Muhammad Riyas. A Research Scholar, Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu	74-84
10	Title DIGITAL MARKETING IN INDIA- SWOT ANALYSIS Authors Dr.K.Raja Assistant Professor Department of Commerce Government Arts college, Paramakudi	85-92
11	Title A STUDY ON EFFECT OF CONSUMER BASED ANALYSIS OF BRAND LOYALTY TOWARDS CLOTHING COMPANY Authors Dr.S.Rajasankar, Assistant Professor in Dept of Business Administration Manonmaniam Sundaranar University Constituent College of Arts & Science Nagalapuram, Thoothukudi District, Tamilnadu C.N.Saravanakumar Assistant Professor in Management, Bharath Niketan Engineering College Aundipatti, Theni Dist	93-114
12	Title A STUDY ON FACTORS INFLUENCING EMPLOYEE RETENTION TACTICS Authors BARRY MAMADOU SALIMATOU Krupanidhi Group of Institutions, Bangalore Ramalakshmi V Associate Professor, Krupanidhi Group of Institutions, Bangalore	115-125
13	Title QUALITY OF WORK LIFE ON JOB PERFORMANCE: A STUDY CONDUCTED WITH MANAGER AND EXECUTIVES OF PRIVATE COMPANIES Authors Dr. K. Saravanan Assistant Professor Department of Business Administration Annamalai University	126-133
14	Title To analyse the potential of Neuro Linguistic Programme as an effective training tool for human resource development, with special reference to Kerala tourism industry Authors DR.B. SELVAVEERA KUMAR ASST PROFESSOR, PG AND RESEARCH DEPARTMENT OF BUSINESS ADMINISTRATION, GOVERNMENT ARTS COLLEGE PARAMAKUDI SREEJITH NAIR RESEARCH SCHOLAR, PG AND RESEARCH DEPARTMENT OF BUSINESS ADMINISTRATION, GOVERNMENT ARTS COLLEGE PARAMAKUDI	134-141
15	Title EMERGING ARCHETYPE MARKETING INTELLIGENCE IN CARDAMOM Authors Dr.P.SELVAMANI Assistant Professor, Department of Business Administration, Government Arts college, (Autonomous), Salem-636007	142-148
16	Title A STUDY ON ONLINE MARKETING AND ITS IMPACT Authors U.Premkumar, Research scholar, Department of Business Administration, Annamalai University, Chidambaram. Dr.S.Shanmugasundaram Assistant Professor and Head, Department of Business Administration, Government Arts and Science college-Gudalur	149-154
17	Title ENHANCE THE EFFECTIVENESS OF BUSES BY MAINTENANCE Authors R.SHANTHI Research Scholar, Department of Business Administration, Government Arts College, Paramakudi Dr. K. SENTHIL KUMAR Assistant Professor & Head, Department of Business Administration, Government Arts College, Paramakudi	155-161
18	Title INFLUENCE OF TOTAL QUALITY MANAGEMENT PRACTICES ON EMPLOYEES INVOLVEMENT IN HEALTH CARE SECTORS Authors R. Somasundaram Ph.D. Research Scholar, Department of Business Administration, Annamalai University Dr. V. Siddharthan Asst. Professor, Department of Business Administration, Annamalai University.	162-177
19	Title Social Media marketing as a tool in Contemporary Business Authors J.Tamilselvi, Associate Professor, Department of Business Administration, Annamalai University	178-183
20	Title PATIENT'S SATISFACTION TOWARDS HEALTH CARE SERVICES QUALITY IN PRIVATE CLINICS AT PALAYAMKOTTAI TALUK Authors S. MOHAMED MOSSA HARUN RAZEED. Research Scholar School of Management Alagappa University Karaikudi – 630 003 Tamil Nadu, INDIA Dr. C. VETHIRAJAN, Head of the Department, Professor, Department of Corporate Secretary ship School of Management Alagappa University Karaikudi – 630 003 Tamil Nadu, INDIA	184-196
21	Title USAGE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT Authors S.Sangivikumar Research Scholar, Department of Business Administration Annamalai University, Chidambaram, TamilNadu – 608002 Dr. V. Thamodaran Associate Professor, Department of Business Administration Annamalai University, Chidambaram, TamilNadu - 608002	197-205