Authors

Dr. S. LAKSHMI Asst Professor in Commerce Prince Shri Venkateshwara Arts and Science College Gowrivakkam, Chennai

Abstract

Televisions are the electronic durable goods that has usage in every household. We have a good variety of brands in Television. The price ranges from 6,000/- to lakhs of rupees depending on the quality. The present study tries to find how brand awareness and television is related and the impact of brand awareness on television. The study was conducted in Chennai among 650 respondents who use television. The data collected was analyzed using percentage, mean, std deviation, one-way ANOVA and Correlation using SPSS software. The findings are that brand awareness has a positive impact on the television purchase

DOI : 10.46528/DRSRJ.2020.V06I04N01.01

Authors

Dr.M.VETRIVEL, Associate Professor & Research Guide Department of Commerce VISTAS, Chennai-600117
Mr. A.K. BABU ISMATH RAZACK Ph.D Research Scholar Department of Commerce VISTAS, Chennai-600117

Abstract

Demonetization in India of stripping Rs.500 and Rs.1000 notes as no longer as legal tender is highly affected the common people of the country but, it paves the way for the digital push towards cashless economy and digital banking. The digital banking revolution has made it possible to provide ease and flexibility in banking operations for the benefit of customers. Technological innovations such as mobile money, e-wallets, payment aggregators, etc., have also helped in bringing the people online. Digital or E-wallet refers to an electronic, internet-based payment system which is a store house for financial value as well as personal identity. Such electronic payment systems empower a customer to pay online for the goods and services, including transferring funds to other, by using an incorporated hardware and software system. In this study, an attempt has been made to explore the underlying dominant dimensions of e-wallet usage purposes and its determinants. The result reveals that deliberation and design are dominant dimensions of e-wallet usage purposes. The perception of e-wallet users started using e-wallets in the pre and post demonetization period have significant differences with respect to different usage purposes. This research paper found that increased use of technological products in a payment industry gives new outlook to banking industry as well as helps to work in efficient and better way. E-wallets saves more time and are found to be convenient by the customer through their mobile phones at any point of time as a form of digital platform. To conclude, e-wallets are really a catalyst towards expedition of cash to cashless economy especially, in the aftermath ofdemonetization.

DOI : 10.46528/DRSRJ.2020.V06I04N01.02

Authors

Ms. R. Saisudha Full – Time Research Scholar, Department of Commerce Vels Institute of Science, Technology and Advanced Studies (VISTAS) (Deemed to be University), Pallavaram, Chennai – 600 117
Dr. A.G. Vijayanarayanan Associate Professor, Department of Commerce Vels Institute of Science, Technology and Advanced Studies (VISTAS) (Deemed to be University), Pallavaram, Chennai – 600 117

Abstract

The part-time employment is a means of earning financial support to one’s self and the family and also a way of learning and unlearning with respect to work, work culture and many more. Nowadays students are showing interest towards part-time employment to gain all things possible, it may be earning money, gaining practical knowledge, learning work ethics and also making friends which helps them not only to build a resume but also to build career. This study deals with the Reasons for choosing part-time employment by the women students and its Outcomes. This study is Empirical and Exploratory in nature. A structured questionnaire has been formed and responses has been collected from 150 women student respondents from Chennai city. Factor Analysis and Multiple Regression has been applied to study the Reasons and Outcomes regarding the part-time employment of women students.

DOI : 10.46528/DRSRJ.2020.V06I04N01.03

Authors

Dr. P. VEERAMUTHU M.Com., M.Phil., B.Ed., PGDCA., D-Cop., Ph.D., Assistant Professor and Research supervisor , PG & Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil Arts & Science College, Mailam, Tamil Nadu, India
I. KANNIYAPPAN, M.COM A.LISA, M.COM Srimath Sivagnana Balaya Swamigal Tamil Arts & Science College, Mailam, Tamil Nadu, India

Abstract

From the practitioners’ viewpoint, dividend policy of a firm has implications for investors, managers and lenders and other stakeholders. For investors, dividends – whether declared today or accumulated and provided at a later date - are not only a means of regular income, but also an important input in valuation of a firm. Similarly, managers’ flexibility to invest in projects is also dependent on the amount of dividend that they can offer to shareholders as more dividends may mean fewer funds available for investment. Lenders may also have interest in the amount of dividend a firm declares, as more the dividend paid less would be the amount available for servicing and redemption of their claims.

DOI : 10.46528/DRSRJ.2020.V06I04N01.04

Authors

Dr. R. ANANDARAMAN Assistant Professor PG and Research Department of Commerce Dr. R.K.Shanmugam College of Arts and Science, Indili, Kallakurichi

Abstract

Finance is one of the most significant of credit supply for various schemes promote through agricultural and allied sector. Government of India measure has attempted for support the financial assistance of short term and long term loan contribute under subsidy basis. Most of the scheme is target based on plan innovative method preparing production and market based activities. NABARD is responsibilityof financial grant help the small scaleenterprises economic oriented credit outflow throughout country. Finance is primary resources of emerging working capital management contributed various activities running successfully manner. Working capital is supportive for all function of operating and managerial aspect under capital resources throughout organization. NABARD is fully pledged bulk money supply of the credit linkage apex financial institutions sharing number of schemes.

DOI : 10.46528/DRSRJ.2020.V06I04N01.05

Authors

Prof. Dr. Anbalagan Chinniah, Professor of Accounting and Finance, Senate Member of Samara University, College of Business and Economics, Samara University, Afar State, Ethiopia, East Africa-P.B. No: 132.

Abstract

In this conceptual review that authors are focusing on Green Building which is also known as green construction or sustainable building, refers to both a structure and the application of processes that are environmentally responsible and resource-efficient throughout a building's life-cycle from planning to design, construction, operation, maintenance, renovation, and demolition. Green building is the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a building's life-cycle from sitting to design, construction, operation, maintenance, renovation and deconstruction. This practice expands and complements the classical building design concerns of economy, utility, durability, and comfort. Green building is also known as a sustainable or high performance building. The costs of greening buildings ultimately rely on changing attitudes among architects, builders, and owners, Pierson adds. “It will take the obsolescence of sustainable design as a different kind of building system,” he explains “As soon as that becomes standard and we’re approaching that – then we’ll see the cost fall into place.” Green Buildings provide financial benefits that conventional buildings do not. The financial benefits are in lower energy, waste and water costs, lower environmental and emissions costs, and lower operational and maintenance costs and increased productivity and health.

DOI : 10.46528/DRSRJ.2020.V06I04N01.06

Authors

M.SABARIRAJ, Assistant Professor and Research supervisor , PG & Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil Arts & Science College, Mailam, Tamil Nadu, India

Abstract

In this conceptual review that authors are focusing on Green Building which is also known as green construction or sustainable building, refers to both a structure and the application of In this research is examined the relationship between job stress affecting job performance among the teaching faculty of Arts and Science college in Villupuram district. In this research various factors used to assess the job stress affecting job performance such as facilities, status of teaching faculty in society, mental health and morale, low salary, work stress, inter personal relationship with colleagues and work environment. In this research, well-structured questionnaire was used to collect the information from the respondents. This study SPSS was used to analysis the data.

DOI : 10.46528/DRSRJ.2020.V06I04N01.07

Authors

Dr. Vijay D. Joshi, Assistant Professor, Dr. Ambedkar Institute of Management Studies & Research, Deekshabhoomi, Nagpur

Abstract

The relationship between the values of local currencies in terms of foreign currencies and export competitiveness of any country is very complex. This relationship will become more complex if there is the heavy dependence on imported resources in the exported products. During last five years Indian rupee has weakened many times and reached to a level of 65.1806 for a dollar in March 2018. Since April 2013, the local currency lost around 18% to the US currency. Indian economy which already suffered from large fiscal and current account deficit adversely affected by relatively exchange rate pressure. This paper attempt to explore the effects of exchange rate movement in India and its impact on the Indian economy. The circumstances which have been created for the economy due to the depreciation of rupee against dollar reveals that there has been a strong and significant negative impact of this currency volatility on many sectors

DOI : 10.46528/DRSRJ.2020.V06I04N01.08

Authors

Prof. Dr. Chinniah Anbalagan Professor of M.Sc., Accounting & Finance, College of Business and Economics Senate Member of Samara University, Samara University, Afar State, Ethiopia, East Africa

Abstract

Digital marketing is the avenue of electronic communication that is used by marketers to approve goods and services to the market. Digital marketing is moved around the world. This would give place to an evergreen brand in 2020. The ultimate goal of digital marketing is about consumers and allowing consumers to mix with the product through digital media. Mobile phones have been a massive trend in marketing for years and account for more than half of web traffic. Marketing managers often find it difficult to assess the effectiveness of their campaigns. It is not their fault. It is very difficult to increase their sales. The growth of India's digital advertising industry is at 33.5%. The value of the digital marketing industry will exceed the INR 225 billion marks by 2020. By 2020, in India digital Industry will produce more than 20 lakhs job. In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark. Digital marketing is the avenue of electronic communication that is used by marketers to approve goods and services to the market. Digital marketing is moved around the world. This would give place to an evergreen brand in 2020. The ultimate goal of digital marketing is about consumers and allowing consumers to mix with the product through digital media. Mobile phones have been a massive trend in marketing for years and account for more than half of web traffic. Marketing managers often find it difficult to assess the effectiveness of their campaigns. It is not their fault. It is very difficult to increase their sales

DOI : 10.46528/DRSRJ.2020.V06I04N01.09

Authors

Dr.S.ANANDARAJANM.Com,M.Phil,Ph.D Head PG and Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil Arts and Science College, Mailam,Tamilnadu- 607604.

Abstract

Stress is a fact in our daily life. When a person needs help, it means the person feels physically and emotionally disabled. Most people believe that their capacity and capabilities are so little to encounter high level of stress. Stress arises when a person is unable to meet the demands of the situation owing to his mental and /or physical capacity. Today, human is in a transition process from an industrial to a post- industrial world. Also, the post- industrial world, like the agricultural or industrial world has its own characteristics. People were living their own simple life over thousands of years, but an industrial revolution started to change their life in so many aspects.

DOI : 10.46528/DRSRJ.2020.V06I04N01.10

Authors

Hari Krishna Rajput, Assistant Professor of Law, Parul Institute of Law, Faculty of Law, Parul University

Abstract

India 's constitutional structure as well as Indian foreign obligations represent the need to protect and preserve the environment and sustainable use of natural resources. The Constitution of section IVA imposes a responsibility on every citizen of India, including forests , lakes , rivers and fauna, to conserve and improve the natural environment as well as to display respect for living beings. In addition, Part IV of the Constitution of India mandates the State to work to conserve and develop the environment, and to preserve the country's forest and wildlife. Just before the Independence of India, many environmental protection laws existed. Nevertheless, only after the UN Human Environment Conference in 1972 was a National Council of Environment Policy and Planning set up by the Science and Technology Department to create a legislative body to deal with environmental issues, was the main impetus of enforcing a well-developed environment system. In the aftermath of the Stockholm Conference. Later the Council became a full-fledged Ministry of Forestry and Environment

DOI : 10.46528/DRSRJ.2020.V06I04N01.11

Authors

Hari Krishna Rajput, Assistant Professor of Law, Parul Institute of Law, Faculty of Law, Parul University

Abstract

In this paper we will discuss the intellectual property rights and the need of same in this time to strengthen and safeguard the real concepts, ideas, mindly creations and much more. Intellectual property contributes hugely to the economies of the state and the nations. Hundreds of industries, companies and individuals across our economy depends upon the satisfactory enforcement of the trademarks, patents and copyrights, and also the costumers, to whom IP ensures the safety, reliability and guarantee of the product they purchase. This makes intellectual property laws an essential requirement of era and also a joining hand to the economy of country nationally and internationally. Also this causes very high paying jobs, let see how.

DOI : 10.46528/DRSRJ.2020.V06I04N01.12

Authors

Dr. Gyanendra B. S. Johri, Associate Professor, Indira Gandhi National Tribal University, Amarkantak, M.P.

Abstract

In India Tourism related MSMEs are liable to get the facilities like friendly banking services, easy finances, wide coverage of insurance, erosion of financial intermediaries, etc. This will help the tourism related MSMEs to flourish and prosper in the country. As of now, there are a number of facilities provided to new MSMEs but still there is a scope to facilitate the existing MSMEs in the country, like providing them with appropriate credit facilities, tax holidays, etc. so that they can directly contribute to the economic development of the country. This present study will evaluate the finance and credit related issues of MSMEs, especially in case of the tourism. This study is based on primary data and the researcher has used ANOVA test to verify the hypothesis

DOI : 10.46528/DRSRJ.2020.V06I04N01.13

Authors

Mr. Buddhadeb Bag Assistant Professor Department of Political Science Syamsundar College, Shyamsundar, Purba Burdwan.

Abstract

The development of capitalism in India was relatively slow, so the development of industrialization was also slow. From the middle of the nineteenth century onwards, as industrialization developed in India, peasants, in order to escape the tyranny of feudalism and zamindars for a long time, began to leave agricultural work and join industrial factories as a labourers, but even here their misery knew no bounds. Here they are oppressed and exploited by the factory owners instead of the feudal lords or zamindars. Some kind people of the society are coming forward with their help to get rid of this condition. They take some activities to increase the awareness of the workers. But over time the workers realize that no one will give them their rights and they have to take their rights for themselves. So they started the movement. The inevitable result of the early movements was conflict between workers and employers and in the end the helpless surrender of the workers. But gradually the awareness among the workers increased and they were able to form a movement and force the employers to accept their demands. They formed various trade unions to lead the movement. Subsequently, the leaders of the National Congress, recognizing the importance of the working class in the Indian national movement or independence movement, recognized the labour movement and incorporated the interests of the workers into the program of the National Congress. The Communist Party of India was formed to protect the interests and demands of the workers and they directly supported the labour movement. The main objective of the Communist Party was to get the workers’ demands from the factory owners through the movement. However, Babasaheb Ambedkar’s contribution in this case is undeniable. Remembering the plight of the workers, Ambedkar formed the Independent Labour Party in 1936 to liberate the workers from this predicament and to realize their demands. As the Minister of Labour of the Viceroy Executive Council from 1942-46, Ambedkar enacted various laws in the interest of the working class, which are equally relevant today in the interest of the working class. The purpose of this paper is to rethink the dynamics of the working class movement in India and to find out what steps Ambedkar took to solve the problems of the working class by rethinking Ambedkar’s contribution to the labour movement.

DOI : 10.46528/DRSRJ.2020.V06I04N01.14

Authors

Shruti PhD Research Scholar Faculty of commerce Lalit Narayan Mithila University. Darbhanga

Abstract

Economists have long agreed that access to finance plays an important role within the process of dipping the inequality in wealth distribution, it enhancing the household income and supply better employment opportunities. Microfinance in India is now mounting and covering wider boundaries more importantly it gets appreciations as a tool to scale back poverty. It has become a critical tool for reaching all those underprivileged groups like women, socially and economically backward classes for the aim of empowerment and providing access to financial services. It is a price effective mechanism for providing financial services to the poor. This working paper tries to stipulate the prevailing conditions of the Microfinance in India. Further, the paper is highlighting the financial & promotional support by NABARD and SIDBI within the sector of microfinance.

DOI : 10.46528/DRSRJ.2020.V06I04N01.15

Authors

Vivek Sharma PhD Research Scholar Lalit Nayaran Mithila University, Darbhanga, Bihar.

Abstract

The National Rural Health Mission was introduced as a flagship scheme of the United Progressive Alliance (UPA-1) government in 2005-06 to deal with the requirements of the rural population through an architectural correction of the health system. With the completion period drawing to an in-depth in 2012, this paper critically evaluates the success of the intervention strategies under this scheme. Based on rapid appraisal surveys in selected districts, three common review missions by the Ministry of Health and Family Welfare India Government, and data reported on the NRM website, this paper attempts a desk review of the progress of the mission about its core strategies – provisioning of health services to households through accredited social health activists, strengthening rural public health facilities, enhancing the capacity of panchayats (Gram Panchayat) to regulate and manage the provisioning of health services and positioning of an efficient health management data system in rural area.

DOI : 10.46528/DRSRJ.2020.V06I04N01.16