Authors

M.SABARIRAJ, Assistant Professor and Research supervisor , PG & Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil Arts & Science College, Mailam, Tamil Nadu, India
K. SATHYA M.COM, S. JAYAPRADHA M.COM Srimath Sivagnana Balaya Swamigal Tamil Arts & Science College, Mailam, Tamil Nadu, India

Abstract

In this research is examined the relationship between job stress affecting job performance among the teaching faculty of Arts and Science college in Villupuram district. In this research various factors used to assess the job stress affecting job performance such as facilities, status of teaching faculty in society, mental health and morale, low salary, work stress, inter personal relationship with colleagues and work environment. In this research, well-structured questionnaire was used to collect the information from the respondents. This study SPSS was used to analysis the data.

DOI : 10.46528/DRSRJ.2020.V06I03N01.01

Authors

Dr. Vijay D. Joshi, Assistant Professor, Dr. Ambedkar Institute of Management Studies & Research, Deekshabhoomi, Nagpur

Abstract

The relationship between the values of local currencies in terms of foreign currencies and export competitiveness of any country is very complex. This relationship will become more complex if there is the heavy dependence on imported resources in the exported products. During last five years Indian rupee has weakened many times and reached to a level of 65.1806 for a dollar in March 2018. Since April 2013, the local currency lost around 18% to the US currency. Indian economy which already suffered from large fiscal and current account deficit adversely affected by relatively exchange rate pressure. This paper attempt to explore the effects of exchange rate movement in India and its impact on the Indian economy. The circumstances which have been created for the economy due to the depreciation of rupee against dollar reveals that there has been a strong and significant negative impact of this currency volatility on many sectors.

DOI : 10.46528/DRSRJ.2020.V06I03N01.02

Authors

Prof. Dr. Chinniah anbalagan Professor of M.Sc., Accounting & Finance, College of Business and Economics Senate Member of Samara University, Samara University, Afar State, Ethiopia, East Africa

Abstract

Digital marketing is the avenue of electronic communication that is used by marketers to approve goods and services to the market. Digital marketing is moved around the world. This would give place to an evergreen brand in 2020. The ultimate goal of digital marketing is about consumers and allowing consumers to mix with the product through digital media. Mobile phones have been a massive trend in marketing for years and account for more than half of web traffic. Marketing managers often find it difficult to assess the effectiveness of their campaigns. It is not their fault. It is very difficult to increase their sales. The growth of India's digital advertising industry is at 33.5%. The value of the digital marketing industry will exceed the INR 225 billion marks by 2020. By 2020, in India digital Industry will produce more than 20 lakhs job. In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark. Digital marketing is the avenue of electronic communication that is used by marketers to approve goods and services to the market. Digital marketing is moved around the world. This would give place to an evergreen brand in 2020. The ultimate goal of digital marketing is about consumers and allowing consumers to mix with the product through digital media. Mobile phones have been a massive trend in marketing for years and account for more than half of web traffic. Marketing managers often find it difficult to assess the effectiveness of their campaigns. It is not their fault. It is very difficult to increase their sales.

DOI : 10.46528/DRSRJ.2020.V06I03N01.03

Authors

Dr.S.ANANDARAJANM.Com,M.Phil,Ph.D Head PG and Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil Arts and Science College, Mailam,Tamilnadu- 607604
M. Pondurangan M.PhilResearch Scholar SrimathSivagnanaBalayaSwamigal Tamil Arts and Science College, Mailam,Tamilnadu- 607604

Abstract

Stress is a fact in our daily life. When a person needs help, it means the person feels physically and emotionally disabled. Most people believe that their capacity and capabilities are so little to encounter high level of stress. Stress arises when a person is unable to meet the demands of the situation owing to his mental and /or physical capacity. Today, human is in a transition process from an industrial to a post- industrial world. Also, the post- industrial world, like the agricultural or industrial world has its own characteristics. People were living their own simple life over thousands of years, but an industrial revolution started to change their life in so many aspects

DOI : 10.46528/DRSRJ.2020.V06I03N01.04

Authors

Dr.M.VETRIVEL, Associate Professor & Research Guide Department of Commerce VISTAS, Chennai-600117
R.SENTHILKUMAR Assistant Professor Department of Commerce Pachiyapps College Chennai-34

Abstract

Dalit entrepreneurship is a growing concept which is emerging due to the improvements in socio-economic and educational status of Dalit in the country. But Dalit in business is not at a significant level while compared to the other communities with this aspect. In the light of this, the present research would be useful to explore the socio economic status, entrepreneurial profile, various problems, violation and discrimination encountered by Dalit entrepreneurs in the study area.

DOI : 10.46528/DRSRJ.2020.V06I03N01.04

Authors

Dr.Manisha Sharma Pandey Professor of English MJB Govt Girls College Moti Tabela Indore (M.P)

Abstract

This paper takes up the concept of subalternity espoused by the Subaltern Studies historians to identify and analyse the silences and omissions in nationalist historiography. In the outset of gender subalternity, it is relevant to delve deep into the roles of women in the society. In the Indian cultural scenario, the historiography failed to represent the contribution of women towards the materialization of Indian independence. It would be now difficult to retrieve the voice of the subaltern or trace the tyrannical process behind the subaltern classes. The issue is further complicated when they do not have a proper history to reclaim their own past. Women had a very limited role to play in the society as they were not allowed to think independently. They are pleased to live with their men and they carry out a lot of household duties that come under the category of unpaid labour..

DOI : 10.46528/DRSRJ.2020.V06I03N01.06

Authors

Samiksha Sharma PhD Scholar Department of English BGSB University, Rajouri (J&K)

Abstract

The portrayal of women in literature is as old as literature itself. This representation has remained stereotypical and romanticized according to the male perception about woman. Women playwrights with their vivid imagination and artistic excellence have tried to disrupt and dismantle the stereotypical image of woman through the medium of theatre. Refuting the patriarchal norms, women playwrights have represented ‘woman’ as subjects in their women-centered plays. The present paper highlights the aim of feminist theatre and explores the women centered plays written by Poile Sengupta and Tripurari Sharma.

DOI : 10.46528/DRSRJ.2020.V06I03N01.07

Authors

Sanganagouda Shivanagouda Research Scholar Department of Sociology Gulbarga University, Kalaburagi
Dr Sindhe Jaganath R Professor & Chairman Department of Sociology Gulbarga University, Kalaburagi-585106

Abstract

In the technology era, the advancement in technology the cell phones have grown ever more in the past few years, and the imperative segment of cell phone users comprised of undergraduate college female students. In the present paper, an attempt has made to analyse the cell phone usage pattern of female college students. The present study investigates the prevalence of smartphone addiction and the associated factors in undergraduate college female students. The researcher used. The Cell phone Addiction Scale short version (SAS-SV) used to assess smartphone addiction among the students. This study was conducted in 2019 and included 200 undergraduate female students at Sindhanur taluk of Raichur district in Karnataka state. The study used to assess smartphone addiction among female students, demographic character, smartphone usage, and sociological behaviour data were collected. The various factors associated with smartphone addiction in female students were the use of game apps, anxiety, and poor sleep quality. Significant factors for female undergraduates were the use of multimedia applications, the use of social networking services, depression, anxiety, and poor sleep quality. Smartphone addiction was common among the college students investigated. This study identified associations between smartphone usage, sociological, behavioural factors, and cell phone addiction of female undergraduate students. However, the results suggest the need for interventions to reduce smartphone addiction among female students.

DOI : 10.46528/DRSRJ.2020.V06I03N01.08

Authors

Narayana Ramanna Research Scholar Department of Sociology Gulbarga University, Kalaburagi
Dr Sindhe Jaganath R Professor & Chairman Department of Sociology Gulbarga University, Kalaburagi-585106

Abstract

The present paper to find out the problems and challenges of Kuruba Community people and to suggest the way and means for overall development of the same. Kuruba Community people has rich and cultural heritage, eternal traditions, but lacking Socio-economic empowerment. Could not create wealth; they could not hold land and properties and so on. Anyhow, governments offered constitutional relieves in the form of reservation. So, the present study attempts to know different problems and challenges of Kuruba community people. The study finds that there is a significant difference in problems of Kuruba community people in rural area and rather than urban area. The people in both of rural face more problem than urban community people. Again, it is also found that, there is significant effect of the problem of Kuruba community people in rural area. Rural community people face more problem than the urban area people.

DOI : 10.46528/DRSRJ.2020.V06I03N01.09

Authors

Narayana Ramanna Research Scholar Department of Sociology Gulbarga University, Kalaburagi
Dr Sindhe Jaganath R Professor & Chairman Department of Sociology Gulbarga University, Kalaburagi-585106

Abstract

The present paper to find out the problems and challenges of Kuruba Community people and to suggest the way and means for overall development of the same. Kuruba Community people has rich and cultural heritage, eternal traditions, but lacking Socio-economic empowerment. Could not create wealth; they could not hold land and properties and so on. Anyhow, governments offered constitutional relieves in the form of reservation. So, the present study attempts to know different problems and challenges of Kuruba community people. The study finds that there is a significant difference in problems of Kuruba community people in rural area and rather than urban area. The people in both of rural face more problem than urban community people. Again, it is also found that, there is significant effect of the problem of Kuruba community people in rural area. Rural community people face more problem than the urban area people.

DOI : 10.46528/DRSRJ.2020.V06I03N01.09

Authors

Kulkarni Girirao Research Scholar Department of Sociology Gulbarga University, Kalaburagi
Dr Sindhe Jaganath R Professor & Chairman Department of Sociology Gulbarga University, Kalaburagi-585106

Abstract

Sugarcane industry in India is an essential contributor to the national economy through the production of multiple products for national and international consumption. The production and processing of sugarcane is a significant source of employment in the country. The farmers form the backbone of sugarcane cultivation; they still tend to exist as “the hidden farmers” with almost negligible access on land, resources, technologies, financial services, markets and even education. With the growing feminization of agriculture, there is a need to develop specific strategies for women in sugarcane agriculture to develop their skills and strengthen their capacities as it significantly contributes to domestic production and employment. The present paper discussed the Indian sugar productions issues and the problems of sugar cane workers in the study area.

DOI : 10.46528/DRSRJ.2020.V06I03N01.10

Authors

Basavant Shivarajappa Awaradi Research Scholar Department of Sociology Gulbarga University, Kalaburagi
Dr Sindhe Jaganath R Professor & Chairman Department of Sociology Gulbarga University, Kalaburagi-585106

Abstract

The objective of this paper is to find out the socio-cultural and economic status of the Lingayat women in Kalaburagi district of Karnataka state and to suggest ways and sociological upliftment for their overall development. The Lingayats are economically rich and cultural heritage, and strong traditions, but lacks socio-economic empowerment of woman was meagre. They cannot hold land and properties and so on because of land property owned her husband’s name and their cultural situation was high and thy have the boss of their culture and tradition issue. Therefore, a detailed research study has been carried out on the socio-culture and economic status of Lingayat women in the study area. Here several strategic suggestions as well as policy guidelines have been suggested.

DOI : 10.46528/DRSRJ.2020.V06I03N01.11

Authors

1. Mr. Mythreya Savaram, Assistant Professor, Dept.of CSE D M S S V H College of Engineering, MACHILIPATNAM, Andhra Pradesh, India
2. A. Nageswara Rao, Associate Professor, Dept.of CSE CMR Institute of Technology, Hyderabad, Telangana, India

Abstract

People search for quality in every artifact they come across. The concept of quality has also entered in the area of software development where it becomes crucial to thoroughly check the software system at different levels of testing. Now-a- days the competition is increased highly and the frequency of changes in platforms and business requirements are also very high, so for software to be stable and in use for long run, requires to support and update based on the current requirements. Software testing is one of the umbrella activities performed at any organization to provide value and quality, to ensure the longevity of software product in the market. This paper covers the concept of testing, its role in assuring quality, test cases, levels of testing, methods of testing and test planning, executing and monitoring. The papers emphasize on the use and impact of test-driven environment with concept of story board-based implementation.

DOI : 10.46528/DRSRJ.2020.V06I03N01.12

Authors

Dr. Gyanendra B. S. Johri, Associate Professor, Indira Gandhi National Tribal University, Amarkantak, M.P.

Abstract

As far as insurance sector of India is concerned, a major boom was observed after the announcement of Industrial Policy, 1991. Accordingly private and foreign players were allowed in the sector which affected the monopoly of LIC in the sector but then the legacy of last 40 years supported the financial performance of LIC and as a result only 7% to 8% of business was affected. At the next level, there was a major turnaround in the insurance industry i.e. the input of FDI. After this the fate of insurance sector has changed forever. This present study will evaluate the financial performance of the firm in 21st century during the study period which is 2010 to 2019 i.e. 10 years. This study is based on secondary data and tools used are ratio analysis and CAGR.

DOI : 10.46528/DRSRJ.2020.V06I03N01.13

Authors

Dr. Anjana Saxena Assistant Professor Deptt of Prasuti Tantra And Stree roga Govt. PG Ayurvedic College Varanasi UP India

Abstract

Vrithaa Pushpam tu ya naaree yatha kaalam prapashyati. Sthool lomash gandaa va Pushpaghnee saa api Rewatee .. ( Kashyap.Si. Rewati kalp / 33) The woman afflicted by “Pushpaghni Rewati”, though can experience regular menstrual cycle but fruitless, she has corpulent cheeks with excessive growth of hairs; we see these symptoms in PCOD cases. Kaalvarn pramaanairya vishamam pushyam richchhati. Animitt bala glaanir Vikuta naam sa smritaa .. ( Kashyap.Si. Rewati kalp / 33) The woman should be known to be afflicted by “Vikutaa Jaat haarinee”, whose menstruation periods are irregular (Abnormal Uterine Bleeding ) in the terms of time, color and volume, also feeling lack of power within herself. Almost for every woman the reproductive period of life, from menarche to menopause, still remains vulnerable for her health. Women in different cultures and communities equally remain to suffer silently different diseases of this period. Owing to the complexity of women's physiology, it is necessary that she needs to be either supported by others or taken care by herself of these vulnerable conditions in her life. Our great thinkers of Ayurveda have experienced the pivotal role of women into the society and very elaborately addressed it in their write ups; see their elaborative beauty of words that too from about 4000 B.C. “Stree hi moolam apatyanam stree hi rakshati rakshita”.

DOI : 10.46528/DRSRJ.2020.V06I03N01.14

Authors

Ms. Surbhi Gupta Research Scholar, IIS Deemed to be University

Abstract

Digital marketing is also popularly known as electronic marketing or online marketing. Through online portals, Pharmacy Company sells everything from prescription drugs to other healthcare products. Indian healthcare market is growing at good speed & presently both online & offline pharmacies are doing business. The benefits of online pharmacies are privacy, avail great choice, lower prices, home delivery,& convenience mainly. No doubt E –pharmacy improves Consumer convenience & access to medicines. At present the leading E- pharmacy players are- 1mg, Net meds, MChemist, Myra, Medlife etc & access to medicines. The foremost purpose of this study is to analyze buying behavior of consumers towards online shopping of medicines & to look at factors influencing them to purchase medicines online For this purpose we have used questionnaire method to get the response of people towards this. A sample of 100 Respondents was taken by Random sampling method to conduct the study. The findings of the study reveal that the majority of population used E-pharmacy for convenience and discounts

DOI : 10.46528/DRSRJ.2020.V06I03N01.15

Authors

Shruti PhD Research Scholar Faculty of commerce Lalit Narayan Mithila University. Darbhanga

Abstract

"Growth with Social Justice" is the main motto of NABARD has been the basic objective of the Development Planning in India since independence. Since the beginning of planned development, the Government through Five Years (panch barsiye) Plans made significant strides in developing rural India. The National Bank for Agriculture and Rural Development (NABARD) was set up in July 1982 by the act of parliament. It became the apex institution to play a pivotal role in the sphere of policy planning and provides refinance facilities to rural financial institutions and for augmenting their resource base. The paper analyses the role and function of NABARD in rural development. Purpose wise disbursement of funds under Investment Credit and RIDF during the year 2007-08 is also analyzed. It also throws light on NABARD's past and present performance and its major achievements for the year 2007-08.

DOI : 10.46528/DRSRJ.2020.V06I03N01.16