DRSR Journal

S.no	Article Details	Pg.no
1	Title A STUDY ON EFFECTIVENESS OF SALES PROMOTION ACTIVITIES TOWARDS VARUN MOTORS PRIVATE LIMITED Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology A.Naveen Kumar MBA Final Year Malla Reddy Institute of Engineering & Technology	1-11
2	Title A STUDY ON EMPLOYEE WELFARE WITH REFERENCE TO NEULAND LABORATORIES, HYDERABAD Authors B. Ruth Sunitha Assistant professor Malla Reddy Institute of Engineering & Technology Boddula Mounika MBA Final Year Malla Reddy Institute of Engineering & Technology	12-22
3	Title A COMPARATIVE STUDY ON SYSTEMATIC RISK WITH REFERENCE TO AUTOMOBILE SECTORS STOCKS Authors T.KIRAN Assistant professor Malla Reddy Institute of Engineering & Technology DONTHULA SRIVIDYA MBA Final Year Malla Reddy Institute of Engineering & Technology	23-32
4	Title A STUDY ON BRAND AWARENESS WHIRLPOOL INDIA PVT LTD,HYD Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology G. Ganesh MBA Final Year Malla Reddy Institute of Engineering & Technology	33-40
5	Title A STUDY ON CUSTOMER AWARENESS ON HEALTH CARE PRODUCTS WITH REFERENCE TO HETERO GROUP Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology Gaurav Patel MBA Final Year Malla Reddy Institute of Engineering & Technology	41-48
6	Title A STUDY ON COMPENSATION MANAGEMENT WITH REFERENCE TO DR. REDDY’S LABORATORIES Authors B. Ruth Sunitha Assistant professor Malla Reddy Institute of Engineering & Technology G.Sindhuja MBA Final Year Malla Reddy Institute of Engineering & Technology	49-58
7	Title A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology Avinash Ingle MBA Final Year Malla Reddy Institute of Engineering & Technology	59-69
8	Title A STUDY ON RISK AND RETURN ANALYSIS OF IT STOCKS WITH REFERENCE SELECTED COMPANIES Authors T.KIRAN Assistant professor Malla Reddy Institute of Engineering & Technology Kotha Nikitha MBA Final Year Malla Reddy Institute of Engineering & Technology	70-77
9	Title A STUDY ON EMPLOYEE ENGAGEMENT WITHREFERENCE TODR. REDDY'S LAB, HYDERABAD Authors B. Ruth Sunitha Assistant professor Malla Reddy Institute of Engineering & Technology K. Navaneetha MBA Final Year Malla Reddy Institute of Engineering & Technology	78-86
10	Title A STUDY ON OPTIMIZATION OF PORTFOLIO RISK AND RETURN Authors P. Harika Assistant professor Malla Reddy Institute of Engineering & Technology K Laxmi MBA Final Year Malla Reddy Institute of Engineering & Technology	87-98
11	Title A STUDY ON FINANCIAL STATEMENT ANALYSIS WITH REFERENCE TO SELECTED COMPANIES Authors P. Harika Assistant professor Malla Reddy Institute of Engineering & Technology Md.Fathima MBA Final Year Malla Reddy Institute of Engineering & Technology	99-111
12	Title A STUDY ON IMPACT OF ADVERTISINGON SALES VOLUME OF A PRODUCT Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology MirzaIrfanAyaz Ahmed Baig MBA Final Year Malla Reddy Institute of Engineering & Technology	112-123
13	Title A COMPARTIVE STUDY ON EQUITY ANALYSIS WITH NIFTY STOCKS Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology N.Vinitha MBA Final Year Malla Reddy Institute of Engineering & Technology	124-132
14	Title A STUDY ON DIVIDEND POLICY IMPACT OF MARKET CAPITILIZATION WITH REFERENCE TO SELECTED COMPANIES Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology P.Bhavani MBA Final Year Malla Reddy Institute of Engineering & Technology	133-141
15	Title A STUDY ON CONSUMER BEHAVIOR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology Pothuraju Rakesh MBA Final Year Malla Reddy Institute of Engineering & Technology	142-149
16	Title A STUDY ON INITIAL PUBLIC OFFERING IN INDIAN BULLS Authors K.Praveen kumar Assistant professor Malla Reddy Institute of Engineering & Technology R.Bhavya MBA Final Year Malla Reddy Institute of Engineering & Technology	150-158
17	Title A STUDY ON DERIVATIVES (FUTURES AND OPTIONS)WITH REFRENCE SELECTED COMPANIES Authors K.Praveen kumar Assistant professor Malla Reddy Institute of Engineering & Technology Sangam Niharika MBA Final Year Malla Reddy Institute of Engineering & Technology	159-167
18	Title A STUDY ON CUSTOMERSATISFACTION OF KOTAK MAHINDRA BANK Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology S.Rajkumar MBA Final Year Malla Reddy Institute of Engineering & Technology	168-177
19	Title A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENTINTOWARDS HERITAGE, HYD Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology T.Kannaiah MBA Final Year Malla Reddy Institute of Engineering & Technology	178-186
20	Title A STUDY ON PERFORMANCE APPRAISAL SYSTEM WITH REFERENCE TO GRANULES INDIA LTD. Authors B. Ruth Sunitha Assistant professor Malla Reddy Institute of Engineering & Technology Manasa.Vobilishetty MBA Final Year Malla Reddy Institute of Engineering & Technology	187-198
21	Title A STUDY ON EMPLOYEE RELATION AT HETERO DRUGS PVT LTD, HYD Authors B. Ruth Sunitha Assistant professor Malla Reddy Institute of Engineering & Technology Munja Nagarani MBA Final Year Malla Reddy Institute of Engineering & Technology	199-208
22	Title A STUDY ON PORTFOLIO MANAGEMENTAT INDIA INFOLINE Authors K.Praveen kumar Assistant professor Malla Reddy Institute of Engineering & Technology V.Premlatha MBA Final Year Malla Reddy Institute of Engineering & Technology	209-216
23	Title A STUDY ON LEADERSHIP STYLES WITH REFERENCE TO SIND TECHNOLOGIES PVT LTD, Hyderabad Authors B. Ruth Sunitha Assistant Professor Malla Reddy Institute of Engineering & Technology G.Shiva Jyothi MBA Final Year Malla Reddy Institute of Engineering & Technology	217-228
24	Title A STUDY ON FACTORS INFLUENCES THE LOCATION OF THE RETAIL OUTLET WITH REFERENCE TO RELIANCE RETAIL LTD Authors Dr. Srikrishna.G Assistant professor Malla Reddy Institute of Engineering & Technology Srikar MBA Final Year Malla Reddy Institute of Engineering & Technology	229-237