S.no Article Details Pg.no
1

Title

An Adoptive Techniques of Identity Management Tools in the age of Cyber Security- HR Perspective

Authors

Siva Karthikeyan Krishnan Research Scholar, Department of Management Studies (PG), Sri Ramakrishna College of Arts and Science Coimbatore-641006
Dr. Pon Meenakshi P Associate Professor, Department of Management Studies (PG), Sri Ramakrishna college of Arts and science, Coimbatore-641006

1-14
2

Title

COMMENTRY : GOODS AND SERVICE TAX (GST) ON IMPACT ON INDIAN ECONOMY

Authors

A. SARANYA Assistant Professor, Sri Jayendra Saraswathy Maha Vidyalaya College of Arts and Science, Coimbatore
DR. P.PON MEENAKSHI Associate Professor, Sri Ramakrishna Business School, Sri Ramakrishna College of Arts and Science, Coimbatore

15-23
3

Title

Commentary on Examining the Impact of Online Advertising on Purchasing Decision

Authors

Ms.Rekha.R, Assistant Professor, Department of Management science, Sri Ramakrishna college of arts and science. Coimbatore-641006
Dr.PonMeenakshi P Associate Professor, Department of Management Studies (PG), Sri Ramakrishna college of Arts and science, Coimbatore-641006

24-28
4

Title

Consumer Perception on Spending Pattern during a Pandemic situation with reference to Kerala

Authors

Padmaja T P, Assistant Professor, Bharatamata College Thrikkakara,Ernakulam
Dr. Pon Meenakshi P, Associate Professor, Sri Ramakrishna College of Arts & Sience,Coimbatore

29-34
5

Title

Entrepreneurship an Art mastered by the Youths in Digital India

Authors

Venkatalakshmi R, Assistant Professor, Department of Management science, Sri Ramakrishna college of arts and science. Coimbatore-641006
Dr. PonMeenakshi P Associate Professor, Department of Management Studies (PG), Sri Ramakrishna college of Arts and science, Coimbatore-641006

35-39
6

Title

INFLUENCING FACTORS OF CHILDREN IN ADVERTISEMENT

Authors

Dr B. MercelineAnitha.,MBA.,M.Phil.,Ph.D. Assistant Professor,Sri Ramakrishna Business School, Sri Ramakrishna College of Arts & Science, Nava India, Coimbatore – 641 006

40-46
7

Title

3YEARS OF GST IN INDIA: A PROGRESS REPORT AFTER 36 MONTHS OF IMPLEMENTATION

Authors

DR. V. NIRMALA DEVI, Associate Professor and Head, Department of Commerce, Sri Ramakrishna College of Arts & Science, Coimbatore.

47-56
8

Title

Significant Impact of Educational Loan in Tamil Nadu with Special reference to Coimbatore city

Authors

Dr. Pon Meenakshi P Associate Professor, Department of Management science(PG), Sri Ramakrishna college of arts and science. Coimbatore-641006
Ms.Rekha R Assistant Professor, Department of Management Studies (PG), Sri Ramakrishna college of Arts and science, Coimbatore-641006

57-67
9

Title

STUDENTS ATTITUDE TOWARDS CHARTERED ACCOUNTANCY COURSE WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Authors

Dr M Umamaheswari, Assistant Professor, PG and Research Department of Commerce, Vidyasagar College of Arts & Science, Udumalpet
Prof S Rajagopalan, Assistant Professor, Department of BCom-A&F, Sri Ramakrishna College of Arts & Science, Coimbatore

68-75
10

Title

Survey -An Impact of Macroeconomic Variables on Functioning of Indian Stock Exchange

Authors

Ms. Swarnam.S Assistant Professor, Department of Management Studies, SNS College of Technology. Coimbatore-641035
Dr.PonMeenakshi P Associate Professor, Department of Management Studies (PG), Sri Ramakrishna college of Arts and science, Coimbatore-641006

76-86
11

Title

Survey on the Effect of Job Satisfaction on Employee Commitment

Authors

R. REKHA Assistant Professor, Department of Management Science, Sri Ramakrishna College of Arts and Science, Coimbatore

87-92
12

Title

Survey on Artificial Intelligence Based Techniques used in FMCG Industry

Authors

Ms. Caroline Rebecca. D Assistant Professor, Sri Ramakrishna College of Arts & Science, Coimbatore
Dr. Pon Meenakshi. P Associate Professor, Sri Ramakrishna College of Arts & Science, Coimbatore

93-102
13

Title

CONSUMER AWARENESS ABOUT PRICE FLUCTUATIONS IN GOLD AND PREFERENCE FOR INVESTMENT IN GOLD – A STUDY WITH REFERENCE TO COIMBATORE CITY

Authors

Dr. P. PIRAKATHEESWARI, Assistant Professor of B Com – PA, Sri Ramakrishna College of Arts and Science (Autonomous), Coimbatore – 641006.

103-114
14

Title

A STUDY ON BRAND IMAGE OF ADIDAS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Authors

Prof. T. ALLWIN, ASSISTANT PROFESSOR OF B COM A & F, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS), COIMBATORE
Prof. C. POORNIMA, ASSISTANT PROFESSOR OF B COM A & F, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS), COIMBATORE.

115-125
15

Title

CUSTOMER’S PERCEPTION TOWARDS PAYTM WITH SPECIAL REFERENCE TO COIMBATORE CITY

Authors

Prof. R. GREESHMA, Assistant Professor of B COM A & F, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS), COIMBATORE
Prof. J. NOVINA STEFFY, Assistant Professor of B COM A & F, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS), COIMBATORE.

126-135
16

Title

A STUDY ON ATTITUDE OF MILLENNIAL CONSUMERS TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Authors

DR. V. MEERA, PROGRAMME CO-ORDINATOR, Department of B Com (BPS), Sree Saraswathi Thyagaraja College (Autonomous), Pollachi.

136-149
17

Title

Attitudes towards Gender Stereotypical roles among Young Adults of Mumbai

Authors

Dr. Shobha Bharat, Assistant Professor, Dept. of Human Development, S. P. N. Doshi Women’s College, Ghatkopar, Mumbai-400086, India.
Ms. Anita Sahani, M. Sc Student, University Department of Human Development, SNDT University, Juhu Campus, Mumbai.

150-159
18

Title

East West conflict in the select novels of Kamala Markandaya

Authors

K.Abirami, Ph.D Research Scholar, Department of English, Kandasami Kandar College, Paramathi velur, Namakkal(dt),Tamilnadu.
Dr.M.Shameem, Assistant Professor of English, Kandasami Kandar College, Paramathi velur, Namakkal(dt),Tamilnadu

160-164
19

Title

CHAMAN NAHAL: REPRODUCE GANDHIYAN THOUGHTS

Authors

A.UMAMAGESWARI Ph.D scholar, kandhaswamy Kandhar college, P.Vellore
Dr.M.SHAMEEM, Assistant professor of English, kandhaswamy Kandhar college, P.Vellore

165-170
20

Title

Women in ShashiDeshpande’ Novels

Authors

S.Prabhu, Ph.D Research Scholar(Part-time) Kandasamykandar’s College, Velur, Namakkal.
Dr.M.Shameem, Assistant Professor Of English KandaswamiKandar’s college, Velur, Namakkal.

171-175
21

Title

LIQUIDITY MANAGEMENT EFFICIENCY AND ITS IMPACT ON ORGANIZATIONAL DEVELOPMENT IN SOFTWARE INDUSTRIES IN INDIA

Authors

Dr.J.MOHAMED ALI, Assistant Professor & Ph.D., Research Advisor in Commerce, KhadirMohideen College, Adirampattinam – 614701, Tamilnadu, India
A.PONMANI, Full Time Research Scholar in Commerce, Khadir Mohideen College, Adirampattinam – 614701

176-188
22

Title

IMPACT OF INTERNATIONAL TRADE ON ECONOMIC GROWTH IN INDIA: WITH SPECIAL REFERENCE TO AGRICULTURAL SECTOR

Authors

M. Vadivel Assistant Professor Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts and Science, Coimbatore - 641 046.
Dr. M. Nirmala Assistant Professor School of Commerce Bharathiar University Coimbatore - 641 006.

189-195
23

Title

COMPARATIVE ANALYSIS OF SERVICE QUALITY OFFERED BY PUBLIC AND PRIVATE SECTOR BANKS IN TIRUPUR DISTRICT

Authors

A.Chithambaram., Ph.D Research scholar Full time, Chikkanna Government Arts College Tirupur.
Dr.G.Venugopal., Assistant Professor Chikkanna Government Arts College Tirupur.

196-201
24

Title

Marketing and service Private labels and brands – A case study on the FMCG sector of Tamilnadu, India

Authors

S.VASANTHI., Assistant Professor of Commerce, T.U.K. Arts College. Karanthai, Thanjavur

202-209
25

Title

A STUDY ON CUSTOMER PERCEPTION OF GOOGLE PAY APP - COMPARATIVE ANALYSIS ON RURAL AND URBAN USERS IN ERNAKULAM DISTRICT OF KERALA

Authors

Mrs. K. J Philomenal M.Com, M.Phil, PGDTM Vice Principal, Head of Department of Commerce, Siena College of Professional Studies,Edakochi,Ernakulam,Kerala.

210-218
26

Title

QUALITY OF WORK LIFE AND ORGANISATIONAL COMMITMENT INFLUENCING JOB PERFORMANCE OF EMPLOYEES IN THE SELECT IT COMPANIES

Authors

S. Jaividhya Research Scholar, Dr G R Damodaran College of Science, Coimbatore
Dr. N. Meeran Mydheen Associate Professor, Dr G R Damodaran College of Science, Coimbatore

219-226
27

Title

Antibacterial screening of seaweed associated bacteria against the drug resistant strains isolated from Diabetic foot Infections

Authors

Santhaseelan Henciya, Thasu Dinakaran Vengateshwaran, Murugaiah Santhosh Gokul, Rathinam Arthur James Department of Marine Science, Bharathidasan University, Tiruchirappalli-620024, India

227-243
28

Title

AN ANALYSIS OF THE OCCUPATIONAL STRESS AND ITS EFFECTS IN TEACHING PROFESSION

Authors

B.Maheswari, Research Scholar, Department of Adult and Continuing Education, University of Madras
V.P.Matheswaran, Research Supervisor, Department of Adult and Continuing Education, University of Madras

244-259
29

Title

A Study on Level of Awareness and Problems faced by Investor’s Towards Post Office Saving Schemes

Authors

Mrs. K. J Philomenal, Vice Principal, Head of Department of Commerce, Siena College of Professional Studies, Edakochi, Ernakulam
Mr. Chandanraj. S.M, Mr. Naveen M.S, Mr. Joseph Bony T.L Assistant Professor, Department of Commerce, Siena College of Professional Studies, Edakochi, Ernakulam

260-267
30

Title

A Study on the Customer Satisfaction towards Digitalization in Public Distribution Services

Authors

Mrs. Linda Shiffy K.A Assistant Professor, Department of Commerce, Siena College of Professional Studies, Ernakulam
Mrs. Sarasa Chandrasekharan Assistant Professor, Department of Commerce, Siena College of Professional Studies, Ernakulam
Mrs. Nimmi E Jose Assistant Professor, Department Of Commerce, Siena College of Professional Studies, Ernakulam
Mrs Ligi Bijul Assistant Professor, Department Of Commerce, Siena College of Professional Studies, Ernakulam

268-275
31

Title

EDUCATIONAL AND MARITAL STATUS OF SCHOOL TEACHERS ON THEIR OCCUPATIONAL STRESS

Authors

Dr. S.D.Subadra, Assistant Professor of Education, & Suguna. M., M.Ed II Year Student, K.Nanjappa Gounder College of Education, Dindigul

276-283