S.no Article Details Pg.no
1

Title

CARL JUNG’S ARCHETYPAL TIPES, IMAGES AND PRACTICE OF FICTIONAL LITERATURE – A BIRD’S EYE VIEW

Authors

Dr. JOGHEE SENTHILKUMAR Assistant Professor of English Department of English language & Literature Faculty of Social Science and Humanities Gambella University, Ethiopia, East-Africa

1-8
2

Title

Factor Analysis of Open-ended Mutual Funds – with reference to Selected Indian Equity Growth Funds

Authors

Shailaja K, MBA, Assoc. Prof, Aurora PG College, Hyderabad
Dr. B. Saritha, Associate Professor, Mahatma Gandhi University, Nalgonda

9-21
3

Title

A STUDY ON IMPULSE BUYING BEHAVIOUR ON THE INTERNET IN THOOTHUKUDI AREA

Authors

G.Mariselvan, Ph.D Research Scholar, Reg.No:19112101031010, Research Centre in Economics, Kamaraj College, Thoothukudi. Tamilnadu affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India.
G.Sumathi, Ph.D Research Scholar,Reg.No12594, Research Centre in Economics, Kamaraj College, Thoothukudi. Tamilnadu affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India.
Dr.A.Asok,, M.A., M.B.A., M.Phil., Ph.D., Associate professor and Research Co-Ordinator(Arts), Research Centre in Economics, Kamaraj College, Thoothukudi affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India

22-33
4

Title

A STUDY ON STUDENT’S PERCEPTION ON THE QUALITY OF HIGHER EDUCATION SERVICE IN THOOTHUKUDI AREA

Authors

G.Sumathi, Ph.D Research Scholar,Reg.No12594, Research Centre in Economics, Kamaraj College, Thoothukudi. Tamilnadu affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India.
G.Mariselvan, Ph.D Research Scholar, Reg.No:19112101031010, Research Centre in Economics, Kamaraj College, Thoothukudi. Tamilnadu affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India.
Dr.A.Asok,, M.A., M.B.A., M.Phil., Ph.D., Associate professor and Research Co-Ordinator(Arts), Research Centre in Economics, Kamaraj College, Thoothukudi affiliated to Manonomaniam Sundaranar university, Abishekapatti, Tirunelveli-627 012,Tamilnadu,India Cell

34-47
5

Title

A Study into the Narrative Techniques adopted in the novel ‘Veronika Decides To Die’ by Paulo Coelho

Authors

Dr. Kumar Gaurav Assistant Professor K.S.R. College, Sarai Ranjan, Samastipur, Bihar, India

48-54
6

Title

DIACHOTMY OF MAN - NATURE RELATIONSHIP IN RUSKIN BOND’S SELECTED WORKS

Authors

Mrs.G.Giriya, Ph.D Research scholar in English (part time) kandasami kandar’s college, P.Velur
Dr.M.Krishnaraj, Associate professor in English kandasami kandar’s college,P.Velur

55-61
7

Title

RUSKIN BOND – A PIONEER IN CHILDREN’S LITERATURE

Authors

Mrs.G.Giriya, Ph.D Research scholar in English (part time) kandasami kandar’s college, P.Velur
Dr.M.Krishnaraj, Associate professor in English kandasami kandar’s college,P.Velur

62-67
8

Title

Role of Women in Ecotourism

Authors

Bhavana Marwaha Research Scholar PG & Research Department of Public Administration Anna Adarsh College for Women, Chennai
Dr. S. Marcelin Pushpa Associate Professor and Research Guide Head, PG & Research Department of Public Administration Anna Adarsh College for Women, Chennai

68-73
9

Title

A Strategic Approach to Blended Learning

Authors

Dr. V. David Jeyabalan Associate Professor Department of English Loyola College Chennai - 34

74-83
10

Title

Assessment of Employees’ Morale among the Business Process Outsource (BPO) Employees.

Authors

Dr. D. SAKTHIVEL Assistant professor Department of Business Administration Kamarajar government arts college surandai – 627 859 Tamilnadu.

84-90
11

Title

SOCIAL MEDIA ADVERTISEMENTS: AN INFLUENCING DEVICE ON BUYING BEHAVIOUR OF YOUNGSTERS

Authors

J.Jani Mercybai Research Scholar, Reg.No:18113041012013, Research Department of Commerce, Holy Cross College (Autonomous), Nagercoil, Kanyakumari District, South India
Dr.S.Sahayaselvi 2Assistant Professor and Research Supervisor, Department of Commerce, Holy Cross College (Autonomous), Nagercoil, Kanyakumari District, South India

91-105
12

Title

Brunt of Lexical Access on Word Recognition for ESL Learners

Authors

D. Chandra Prabha, Research Scholar, Department of Education, Manonmanian Sundaranar University, Tirunelveli, Tamil Nadu, India – 627 012
B. William Dharma Raja, Professor & Head Department of Education, Manonmanian Sundaranar University, Tirunelveli, Tamil Nadu, India – 627 012

106-122
13

Title

Andhe Sri, His muse and societal influence on his works.

Authors

Racharla Bhargava Ram

123-128
14

Title

A STUDY ON TECHNICAL ANALYSIS WITH REFERENCE TOMONEY FLOW INDEX WITH REFERENCE TO INDIA BULLSSECURITIESLTD

Authors

Govardhan, PG Scholar, Department of Business Administration, Malla Reddy College of Engineering, Secundrabad.
B.Mounika Asst. Professor, Department of Business Administration, Malla Reddy College of Engineering, Secundrabad.

129-171
15

Title

RETAIL BANKING WITH REFERENCE TO THE ICICI BANK LIMITED

Authors

N. RAMA TULASI Malla Reddy College of Engineering

172-181
16

Title

FINANCIAL PERFORMANCE OF CERTAIN PUBLIC SECTOR BANKS AND PRIVATE SECTOR BANKS

Authors

Akhil Chandra Kadaru PG Scholar, Department of Business Administration, Malla Reddy College of Engineering, Secundrabad.
GLN Sravan Kumar Asst. Professor, Department of Business Administration, Malla Reddy College of Engineering, Secundrabad

182-197
17

Title

A STUDY ON DIGITAL TRANSACTIONS IN RURAL AREA

Authors

Kesari Hareesh Goud Author, Student,Malla Reddy College of Engineering
C Ramesh Internal Guide, Assistant professor Malla Reddy College of Engineering

198-207
18

Title

EMPLOYEES PERCEPTION ABOUT ORGANIZATION HR PRACTICES

Authors

M Swathi, Assistant professor, Department of Business Administration, Malla Reddy College Of Engineering, Secundrabad.
B Mounika Asst. Professor, Department of Business Administration, *Malla Reddy College Of Engineering

208-217
19

Title

A STUDY ON CREDIT APPRAISAL

Authors

Marlagada Lavanya, PG Scholor ,Dept. of BusinessAdministration,Malla Reddy college Of Engineering,Secunderbad
B.Mounika. Ass.Professor,Dept. of Business Administration,Malla Reddy college Of Engineering,Secunderbad.

218-229
20

Title

PRIVATE EQUITY IN INDIAN SECTOR

Authors

Thala Avinash, Student,Malla Reddy College of Engineering
D Karunakar Internal Guide, Assistant Professor,Malla Reddy College of Engineering

230-237
21

Title

TRAINING AND DEVELOPMENT

Authors

T. ANURADHA BHAI ROLL.NO:--18Q91E0050, MBA FINAL YEAR
MR.GLN SRAVAN KUMAR Internal Guide, Assistant Professor,Malla Reddy College of Engineering

238-242
22

Title

A STUDY ON FINANCIAL ANALYSIS AT ILTRATECH CEMENT LIMITED

Authors

S.Ramsankeerth Rao Student,Malla Reddy College of Engineering
C.Ramesh Internal Guide, Assistant Professor,Malla Reddy College of Engineering

243-256
23

Title

NEED FOR STRATEGIES OF TRAINING AND DEVELOPMENT

Authors

P. Ramyakrishna Student,Malla Reddy College of Engineering
MR.GLN SRAVAN KUMAR Internal Guide, Assistant Professor,Malla Reddy College of Engineering

257-262
24

Title

A STUDY ON FINANCIAL PERFORMANCE WITH REFERENCE TO BAJAJ AUTO LIMITED

Authors

ManikantaDharmana PG Scholar, Department of Business Administration, Malla Reddy College of Engineering, Secunderabad
GLN Sravan Kumar Asst. Professor, Department of Business Administration, Malla Reddy College of Engineering, Secunderabad.

263-288
25

Title

The Theme of Suffering in Shashidesh Pande’s Novels: “That Long Silence”, “Roots and Shadows”, “The Dark Holds No Terror”

Authors

Mrs. Rekha S N Assistant Professor Government First Grade College Kavoor Mangalore

289-293
26

Title

Study on Mahatma Gandhi’s Views on Religion and Its Relevance to the Modern Times

Authors

S.Janardana Rao Research Scolar Department of Philosophy Andhra University Visakhapatnam
Prof.G.Veerraju,(rtd) Research Director Department of Philosophy Andhra University Visakhapatnam

294-303
27

Title

IMPACT OF DIVIDEND POLICY ON FINANCIAL PERFORMANCE OF STOCKS – A STUDY

Authors

Dr. T. VARA LAKSHMI Associate Professor, Head of the Department (MBA), Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state
KOKONDA POOJA MBA II Year Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state

304-313
28

Title

IMPACT OF CURRENCY FLUCTUATIONS ON EQUITY AND DEBT INVESTMENT- A STUDY

Authors

Dr. T. VARA LAKSHMI Associate Professor, Head of the Department (MBA), Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state
KUSUMA USHA RANI MBA II Year Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state

314-327
29

Title

BITCOIN AND ITS IMPACT ON SELECT GLOBAL CURRENCIES – A STUDY

Authors

Dr. T. VARA LAKSHMI Associate Professor, Head of the Department (MBA), Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state
TAITALA VANI MBA II Year Institute of Aeronautical Engineering (IARE) College, Hyderabad, Telangana state

328-345
30

Title

A STUDY OF EMPLOYEE BACK GROUND VERIFICATION

Authors

Dr. T. VARA LAKSHMI Associate Professor, Head of the Department (MBA), Institute of Aeronautical Engineering (IARE) College,
LAKSHMI REVATHI KOLLAPARTHI Associate Professor, Institute of Aeronautical Engineering (IARE) College,
SURAPATULA MADHURI MBA II Year Institute of Aeronautical Engineering (IARE) College,

346-356
31

Title

Four Port DC DC Converter Characteristics for Different Hybrid Energy Systems

Authors

Nakshatra Shankar, PG Scholar, Department of EEE, Kumaraguru College of Technology,
Dr. M. Mohanraj Associate Professor, Department of EEE, Kumaraguru College of Technology

357-362
32

Title

An Adapted Model for Consumer Decision Making Process of Hand Sanitizer Products in COVID-19 Scenario

Authors

Dr. V V Devi Prasad Kotni Associate Professor Dept of management studies Gayatri Vidya Parisahd College for Degree and PG Courses (A) Visakhapatnam

363-374
33

Title

FACTORS DETERMINING THE USE OF E-BANKING SERVICES PROVIDED BY PRIVATE SECTOR BANKS

Authors

A. Vennila Part time Ph.D., Research Scholar in Commerce, S.K.S.S Arts College, Thiruppanandal affiliated to Bharathidasan University, Thiruchirapalli.
Dr. S. Mohan Principal and Research Supervisor, S.K.S.S Arts College, Thiruppanandal - 612504.

375-382
34

Title

Aristotle as a critic in Poetics

Authors

Dr.Laxman Yadav Assistant Professor Department of English G.M.R.D. College, Mohanpur ( Samastipur )

383-388