S.no Article Details Pg.no
1

Title

“A STUDY ON PARENTAL STRESS AMONG MOTHERS WORKING IN EDUCATION SECTOR.”

Authors

Nethravathi.A Research Scholar, School of Management CMR University, City Campus Kalyan Nagar, Bangalore

DOI : 10.46528/DRSRJ.2020.V10I06N05.01

1-4
2

Title

ARTIFICIAL INTELLIGENCE AND HYPER-PERSONALIZATION FOR IMPROVING CUSTOMER EXPERIENCE

Authors

Srivatsa Maddodi Research Scholar, College of Computer and Information Science, Srinivas University, Mangaluru, Karnataka, India,
K. G. Nandha Kumar Assistant Professor, College of Engineering and Technology, Srinivas University, Mangaluru, Karnataka, India

DOI : 10.46528/DRSRJ.2020.V10I06N05.02

29-35
3

Title

ARTIFICIAL INTELLIGENCE AND BUSINESS PROCESS AUTOMATION - AN ENTERPRISE’S TRANSFORMATION APPROACH

Authors

Dr.AR. ANNADURAI Assistant Professor, Alagappa University Model Constituent College, Paramakudi India,
S.RAVI SHANKAR Ph.D. Research Scholar, Alagappa Universit, Karaikudi.03

DOI : 10.46528/DRSRJ.2020.V10I06N05.03

36-43
4

Title

IMPACT OF ARTIFICIAL INTELLIGENCE ON ECONOMY AND SOCIETY

Authors

AYSWARIYA V.J Assistant Professor, Department of computer applications, Vigyaan college of Applied Sciences, Kerala India,
SREELEKSHMI S.L Assistant Professor, Department of computer applications, Vigyaan college of Applied Sciences, Kerala

DOI : 10.46528/DRSRJ.2020.V10I06N05.04

44-53
5

Title

ARTIFICIAL INTELLIGENCE AND ROBOTICS IN HUMAN RESOURCES MANAGEMENT

Authors

B.R. ANANDA RAMAIAH SETTY Assistant professor, Department of commerce, Government College for women, Kolar India,
DR.G.THIMMA REDDY Assistant professor, Department of commerce, Government College for women, Chintamani

DOI : 10.46528/DRSRJ.2020.V10I06N05.05

54-60
6

Title

ARTIFICIAL INTELLIGENCE AND ROBOTS IN MARKETING

Authors

DR.S.N.NADEEM Assistant professor, Department of commerce, Government first grade College, Kolar India,
LAWRENCE PRASANNA. A Assistant professor, Department of commerce, Government first grade College, Kolar

DOI : 10.46528/DRSRJ.2020.V10I06N05.06

61-68
7

Title

EFFECTIVENESS OF ROBOTIC TECHNOLOGY IN MANUFACTURING ORGANIZATIONS-MANAGERIAL PERSPECTIVE

Authors

V. VIDYASHREE Assistant Professor, MBA Department, Acharya Institute of Technology, Bangalore,

DOI : 10.46528/DRSRJ.2020.V10I06N05.07

69-76
8

Title

BRUNT OF KNOWLEDGE MANAGEMENT PRACTICES AND INTELLECTUAL CAPITAL ON BIG DATA BUSINESS

Authors

JOSEPHIN REMITHA. M Assistant Professor, Department of Business Administration, PSGR Krishnammal College for Women, Coimbatore,
DR.VIDHYA. S Assistant Professor, Department of Management Studies, Acharya Institute of Graduate Studies, Bangalore

DOI : 10.46528/DRSRJ.2020.V10I06N05.08

77-84
9

Title

IMPACT OF NEW AGRICULTURE TECHNOLOGY IN PREDICTION OF MODERN ROBOTIC SYSTEM

Authors

Dr. M. SATHEESH PANDIAN Assistant Professor, Department of Economics and Centre for Research in Economics, Arumugam Pillai Seethai Ammal College, Tiruppattur

DOI : 10.46528/DRSRJ.2020.V10I06N05.09

85-94
10

Title

ARTIFICIAL INTELLIGENCE AND ROBOTICS IN BUSINESS AND EMPLOYMENT: OPPORTUNITIES AND CHALLENGES

Authors

SMITHUSATISH
NAMITHA G KULKARNI

DOI : 10.46528/DRSRJ.2020.V10I06N05.10

95-107
11

Title

ARTIFICIAL INTELLIGENCE THROUGH SOCIAL MEDIA AND SOCIAL DEVELOPMENT

Authors

R.VIJAYALAKSHMI Ph.D Research Scholar, Department of Commerce, Alagappa University, Karaikudi
Dr.T.R.GURUMOORTHY Professor and Head, Department of Commerce, Alagappa University, Karaikudi
G.LINGAVEL Research Assistant, Department of Commerce, Alagappa University,Karaikudi
V.PALANISINGH Assistant Professor, Department of Commerce, Karunya Institute of Technology and Science. Coimbatore

DOI : 10.46528/DRSRJ.2020.V10I06N05.11

108-119
12

Title

COLLISION OF ROBOTICS AND PROCESS AUTOMATION TECHNOLOGY ON OPERATIONAL EFFICIENCY OF THE ORGANIZATION AND EMPLOYMENT

Authors

PRIYA VINESH Lecturer, HKBK Degree College, Nagawara, Bengaluru

DOI : 10.46528/DRSRJ.2020.V10I06N05.12

120-130
13

Title

INFLUENCE OF UNIFIED PAYMENT INTERFACE (UPI) MOBILE PAYMENT SYSTEM ON SALES OF WALKWAY TRADERS AT BENGALURU CITY

Authors

Dr. M Muniraju Dean & Chairman, Department of Commerce, Bangalore Central University,
Swaminath S Assistant Professor, Government First Grade College, Bengaluru,

DOI : 10.46528/DRSRJ.2020.V10I06N05.13

131-148
14

Title

A STUDY ON SUSTAINABILITY AND MARKETING IN TOURISM SECTOR

Authors

I.M.Karthikeyan Research Scholar, Department of Management Studies, Gandhigram Rural University
Dr. K.Raja Alias Pranmalai Professor, Department of Rural Industries Management Studies, Gandhigram Rural University

DOI : 10.46528/DRSRJ.2020.V10I06N05.14

149-158
15

Title

AWARENESS LEVEL OF AYUSHMAN BHARATH AND AROGY KARNATAKA HEALTH INSURANCE SCHEMES IN KARNATAKA -A STUDY

Authors

Naveena L Research Scholar, Dept of commerce, kuvempu university, shankaraghatta ,
S Venkatesh Professor, Dept of commerce, Kuvempu University, shankaraghatta,

DOI : 10.46528/DRSRJ.2020.V10I06N05.15

159-170
16

Title

EMERGENCE OF VIRTUAL BANKING SERVICES BY STATE BANK OF INDIA – WITH SPECIAL REFERENCE TO MADURAI DISTRICT

Authors

Mrs. J. SHIFA FATHIMA Research Scholar,Madarai Kamaraj University, Palkalai Nagar, Madurai

DOI : 10.46528/DRSRJ.2020.V10I06N05.16

171-183
17

Title

ARTIFICIAL INTELLIGENCE IN FINANCIAL ANALYSIS AND REPORTING TO MANAGEMENT

Authors

Prof.S.Gowtham Head of the Department, Department of Commerce, Lathamathavan Arts and Science College, Madurai, Tamilnadu,

DOI : 10.46528/DRSRJ.2020.V10I06N05.17

184-192
18

Title

THE CONSTRUCTIVE BRUNT OF ARTIFICIAL INTELLIGENCE AND ROBOTICS ON BUSINESS AND EMPLOYMENT

Authors

Dr.R.VEERACHAMY Assistant Professor, Department of Economics, New Prince ShriBhavani Arts and ScienceCollege, Chennai,

DOI : 10.46528/DRSRJ.2020.V10I06N05.18

193-202
19

Title

ARTIFICIAL INTELLIGENCE – IN THE PRESENT JUNCTURE

Authors

Ranjini Mupra.P Asst.Professor, Dept of Computer Science, National College, Trivandrum, Kerala
Dr.Bindhulal Asst.Professor, Department of Computer Science, Government College, Nedumangaud, Trivandrum, Kerala
Dr.Ashok Asst.Professor, Department of computer science, Annamalai University, Tamilnadu

DOI : 10.46528/DRSRJ.2020.V10I06N05.19

203-207
20

Title

SIGNIFICANCE OF ARTIFICIAL INTELLIGENCE IN COMMUNITY DEVELOPMENT; AN OVERVIEW

Authors

Sachin. B. S Assistant Professor, Department of Social Work, Acharya Institute of Graduate Studies Bangalore
Dr. Saravana K, Faculty, Department of Social Work, Bengaluru central University, Bangalore
Dr. Ramesh B Professor, DOSR in Social Work, Tumkur University,

DOI : 10.46528/DRSRJ.2020.V10I06N05.20

208-216
21

Title

A BPO PROMOTION SCHEME: AN EFFORT FOR DECENTRALIZATION OF ITES/BPO INDUSTRIES WITH SPECIAL REFERENCE TO TAMIL NADU

Authors

M. PRABU Ph.D Research Scholar, Alagappa Institute of Management, Alagappa University,
Dr. R. ILAVENIL Assistant Professor and HOD, Dept. of Business Administration, Alagappa University Model Constituent College of Arts and Science, Paramakudi.

DOI : 10.46528/DRSRJ.2020.V10I06N05.21

217-228
22

Title

FACTORS DETERMINING THE USAGE OF ENTERPRISE RESOURCE PLANNING - A LITERATURE REVIEW

Authors

Lakshmi A.S Ph D Full Time Scholar
Associate Professor, Department of Management, PSGR Krishnammal College for Women, Peelamedu, Coimbatore

DOI : 10.46528/DRSRJ.2020.V10I06N05.22

229-240
23

Title

E-HRM AND ITS TRENDS IN INDUSTRY 4.0

Authors

Dr. R. NAGESWARI, Associate Professor and Head, Department of Economics, Seethalakshmi Achi College for Women, Pallathur

DOI : 10.46528/DRSRJ.2020.V10I06N05.23

241-250
24

Title

RURAL STUDENTS’ DECISION MAKING PROCESS FOR SELECT BRANDED SMART PHONE IN DHARMAPURI DISTRICT

Authors

Mr.J.SURESH KUMAR Ph.D. Research Scholar, Department of Business Administration, K.S.R. College of Arts and Science (A), Tiruchengode
Dr.M.MARUTHAMUTHU Assistant Professor, Department of Business Administration, M. S. University Constituent College, Kadayanallur

DOI : 10.46528/DRSRJ.2020.V10I06N05.24

251-260
25

Title

A STUDY ON ISSUES FACED BY POWER LOOM WEAVERS IN THIRUVANNAMALAI DISTRICT

Authors

Dr.SASIKALA M S Associate Professor, Department of Commerce [PG], Acharya Institute of Graduate Studies, Bengaluru Tiruchengode
S.ARUN KUMAR Assistant Professor, Department of Management, AMET Business School, Chennai

DOI : 10.46528/DRSRJ.2020.V10I06N05.25

261-267
26

Title

STUDY ON FINANCIAL PERFORMANCE OF SELECT TYRE INDUSTRY IN INDIA

Authors

Dr. U. Arumugam Assistant Professor, Department of corporate secretary ship, Alagappa University, Karaikudi, Tamilnadu
S. Pradeepkumar Ph.D Research Scholar, Department of corporate secretary ship, Alagappa University, Karaikudi, Tamilnadu

DOI : 10.46528/DRSRJ.2020.V10I06N05.26

268-273
27

Title

STUDY ON FINANCIAL LEVERAGE RATIOS OF THE SELECTED INDUSTRIES IN SELECTED COMPANIES

Authors

Mr.M.Vinoth Assistant Professor Department of Commerce Manner Thirumalai Nayakar College Madurai, Tamilnadu

DOI : 10.46528/DRSRJ.2020.V10I06N05.27

274-289
28

Title

CUSTOMER SATISFACTION TOWARDS THE BUSINESS CORRESPONDENT SERVICE AND BUSINESS FACILITATOR

Authors

Dr. K.Subha Teaching Assistant, Department of Logistics Management, Alagappa University, India,

DOI : 10.46528/DRSRJ.2020.V10I06N05.28

290-297
29

Title

IMPACT OF ARTIFICIAL INTELLIGENCE AND ROBOTICS ON EMPLOYMENT: AN OVERVIEW

Authors

Dr.M.Mayilsamy and V.Sundaraprasad Assistant Professor, Department of commerce, PSG College of Arts and Science, Coimbatore, Tamilnadu

DOI : 10.46528/DRSRJ.2020.V10I06N05.29

298-303
30

Title

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND ORGANISATIONAL PERFORMANCE IN SEAFOOD SUPPLY CHAIN

Authors

Dr. JesenaAbdeen Associate Professor, MES - Advanced Institute of Management and Technology
Dr. Sonia Katherin Mathew Associate Professor, Musaliar Institute of Management

DOI : 10.46528/DRSRJ.2020.V10I06N05.30

304-319